I'm a creative leader with a background in journalism, working with brands to tell true stories and develop meaningful work with talented creators. Specifically, I like to bring notions of community, sustainability, responsible design and global stewardship to brand audiences.
I’m currently the Creative Lead for Airbnb Plus, a selection of homes with high-quality design merit. With a focus on brand awareness and alongside a highly-skilled creative team, we have been developing brand guidelines including tone, and film and photography guidelines, working with esteemed editorial contributors including director Clara Cullen, and photographer Mark Mahaney.
Previously, I was Creative Director of the Brand Studio at The California Sunday Magazine and Pop-Up Magazine, where multimedia stories are created live on stage. I was also a Senior Editor at Vice Media, and Design Editor at NOWNESS.com
In 2014, I established and edited Pineapple Magazine, a one-off print publication for Airbnb with an introduction from curator and thinker Hans Ulrich Obrist. I've consulted on editorial projects and branding with clients including Ace Hotel, AWAY, Barber Osgerby, Conran & Partners, Mulberry, The Judd Foundation, Squarespace, Warby Parker, and The Tate.
I've contributed to publications including AnOther, Apartamento, Conde Nast Traveller, Dazed, Fantastic Man, Pleasure Garden Magazine, It's Nice That, Mr Porter Journal, NOWNESS, Riposte, The Gourmand, Vice, and Wallpaper*.
I completed a 6-month residency at Scribe Winery, Sonoma CA, in 2016. During this time I documented agricultural and viticultural rituals on the property, and explored local folklore, ecology and sustainability practices in a series of essays kept on the estate.
I also founded and self-publish The Anonymous Sex Journal, an ongoing fearless print/arts project labelled as "a candid confessions booth, a set of whispers with wipe-clean covers" by Dazed magazine.